Hi

and thank you for visiting my presentation

Born and raised in Norway
Despite being small in population, there is a high level of tech adoption, and an innovative and future-focused spirit

Being a natural born tech lover, creative and interested in sociology; I have indulged myself deep into digital business development, marketing and user behavior

  • Broad skillset

  • Curious

  • Cooperative

  • Result-driven 

Kjetil Grøsland

Kjetil Grøsland

 
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Achievements

Business Development

Developed a cutting-edge analytics and marketing solution, assisting businesses achieve their goals. Through innovative use of web analytics data, the solution strengthens their consumer insights and targeted marketing capabilites. In accordance with the theory of the consumer buying process

Elevated a strategic partnership between the largest Norwegian media sites and the Norwegian national company for lottery, sports betting and casino, with a revenue stream of 3,5 Bn USD per year

Improved media relations from critical to good by aligning business models

Contributed in digitalizing customer base from 25% to 45% and digital revenue from 18% to 39%

Founded, and still running another digital agency providing measurable and result driven services within digital marketing, web development and business consulting

Co-created and launched a mindful personal goal setting app for iOS.


Analytics

Lead an agency through certification process to become a Google Analytics Certified Service Partner

Developed unique solution for behavioural segmentation and remarketing

Recruitment and training of staff within web analytics

Introduced, implemented and managed advanced set up of multiple measurement tools

Increased amount of employees using web analytics from 3 to 112 company wide

Pioneered the concept of data-driven decision making in a organisational environment


Digital Marketing

Lead a performance driven co-operation between an eCommerce site and the largest websites in Norway. Performed on both strategic and operative level

Increased revenue from affiliates with 65%.

Improved the company`s digital marketing operation to become more data-driven and based on customer behavior

Created an easy-to-use UTM builder for generating hyperlinks with best practice Google Analytics tracking parameters.


Web design

Designed a dozen webpages with high user ratings

Lead a team of designers and developers implementing digital affiliate solutions for sites which make up the total of 90% of the traffic on Norwegian domains

 
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Experience & References

Experience

Business Developer
RED Performance 
Performance agency
2018-

Chief Marketing Officer / Co-founder
CoCreate
Tech startup
2017-

Web Analyst
RED Performance 
Performance agency
2017-2018

CEO | Digital Marketing Specialist
Digital Ice
Digital agency
2014-

Senior Advisor Digital Marketing & eCommerce
Norsk Tipping AS
Lottery, sportsbetting and online casino
2014-2016

Consultant Affiliate Marketing
Norsk Tipping AS
Lottery, sportsbetting and online casino
2011-2014

References

Eirik Gilje
Norsk Tipping AS
Product Owner
mail@eirikgilje.com
+47 99704697

Pål Bergersen
Norsk Tipping AS
Manager Digital Channels
pal.bergersen@norsk-tipping.no
+47 91323931

 
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Qualifications

Education

Bachelor of Language and Culture

HIHM - Hedmark University
Graduated 2008. Language, culture, sociology, communication and more 


Certification

Google Analytics

The worlds most widely used analytics tool for measuring and analyzing user behavior on web pages and mobile apps

Google Ads

Performance driven digital marketing through video, programmatic display ads and keyword search in Google

Google Tag Manager

Management tool for administrating third party scripts on webpages. Essential tool for digital marketeers and analysts 

 
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Tools

ANALYTICS & TMS

Webtrends Analytics
Google Analytics
Firebase Analytics
Microsoft Power BI
Google Data Studio
Tealium IQ
Google Tag Manager

 

DIGITAL MARKETING

Google Ads
Facebook Ads
App Store Ads
Quora Ads
MailChimp

 

WEB TECHNOLOGY

HTML / CSS
Bitbucket
Firebase
Jotform
Typeform

 

DESIGN & CMS

Photoshop
Squarespace
Medium
Enonic

CRO & SEO

Google Search Console
Google Optimize
Optimizely
Hotjar
Drift
ProRankTacker

 

PROJECT MANAGEMENT

Jira
Confluence
Trello

 

COMMUNICATION

Slack
Basecamp
Trello
Todoist
Realtimeboard

 
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Personality & Hobbies

Personality & Preferences

Innovative explorer

Socially adaptable integrator

Flexible in organization of self and others

Creative in the use of information

Analytical driven in decision making


Hobbies


Learning

Now
Deep work & Deep Thought
Vipassana Meditation

Recently
Productivity & Time Management
Data Visualisation & Measurement
Outsourcing & Team Management


Favourite quote

 
In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists
— Eric Hoffer
 
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Let’s get in touch

 

Thank you for your attention